By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Samaipata Ventures Framework for Marketplaces: Madrid Edition #1yearin1hour

Siddharth Choksi
March 23, 2017

By Siddharth Choksi, Marketing Analyst at Samaipata Ventures.

We work 24/7 to stay on top of the fast-moving ecosystem, and it’s through these efforts that we’ve come up with a so-called ‘framework for marketplaces’, which is essentially a synopsis of our humble view on this phenomenal business model. In celebration of our 1st anniversary at Samaipata, we’re thrilled to share it with you. We look forward to meeting you soon. Please find the presentation linked at the end of the post.

Last Thursday, Samaipata had the pleasure of presenting a keynote on marketplaces at Google Campus Madrid. To our delight, more than 250 founders and entrepreneurs attended the event!  As we all know time is a luxury for entrepreneurs, hence we condensed all the information we’ve gathered from decades of accumulated experience of our team (including over 2500 startups we’ve analyzed at Samaipata over the last year), into a 1 hour workshop.

We organized a little cocktail at the end of the keynote for the attendees to network with one another and, as the night progressed, the ambiance amplified; the fact that we had to literally escort  some people out of the venue at the end of the night was immensely flattering to our entire team who worked so hard to make the evening a success. If we had to sum up the drive behind holding such an event in 3 simple points, we’d say that:

  1. You drive Us! — It’s only because of the intelligence that the startup ecosystem fed us with that we were able to reach where we are today, which is why we think it’s only fair that we return the gesture. To all you entrepreneurs: YOU guys made this possible!  This is your framework! Whether you ignore it, simply view it, read it, or use it, it’s completely up to you, we just think it may be something that could be of use for some of you guys!
  2. We’re all in this together! — We strongly believe that in the startup ecosystem, collaboration is vital for growth, and knowledge-sharing is fundamental to empower and improve the market. As cliché as it may sound, we’ve got to help each other to help ourselves
  3. Last but not least, we love having FUN! — We love hosting events like this because we get to talk to brilliant entrepreneurs from all sorts of backgrounds over some ice-cold beers, now who can say no to that? Also, if any of you guys have a marketplace startup, don’t hesitate to knock on our door or shoot us a mail anytime

As you know, the term ‘framework’ is used to describe a set of patterns, KPIs, and characteristics to observe when developing any specific project. This is basically what we sought to do; we’ve created a little document with which we want to provide entrepreneurs with our key insights and observations on marketplaces (yes, we’re marketplace nerds).

It’s important to note that our ‘framework’ has been condensed into a mere 15 key points. However, we will frequently be uploading relevant blog posts on our website where you will soon be able to improve your learning on the main marketplace dynamics, and find our standpoint on numerous other key points. We will also be publishing individual blog posts on each point that we mentioned in the framework that will too be at your disposal on our website so stay tuned!

Nevertheless, we’ve done our best to clarify each point as much as possible by providing a brief description of our point of view, as well as including a “success case” of a startup that in our opinion brilliantly executed this factor (apologies for including some of our portfolio companies, we love them too).

To simplify, we’ve divided our keynote into 3 parts:

  1. Founding Team: what we look for in founders, i.e. hard skills, soft skills, and above all: passion for their business. We want rockstars!  (guess what, some of our team members have completed an IRONMAN!)
  2. Marketplace Dynamics: the core chunk of the presentation which addresses market size, demand and supply acquisition, product disruption and growth dynamics. We want you all to be the Amazons and Airbnbs of tomorrow!
  3. Cap Table Structure: A brief comment on our view on company governance, founder’s retention, and founders-investors relations. It’s like a marriage: you need a whole lot of love and communication for it to be a lasting and fruitful relationship! ❤️️
We could spend days talking about marketplaces, but founders need to rest too! ;)

Kindly note that this is merely our humble professional recommendation and by no means a ‘definitive guideline to success’. We just want to share our point of view on the marketplaces ecosystem from all the things we have learnt from your adventures!

Side note: to all entrepreneurs who couldn’t attend our Madrid Edition, we’re delighted to announce that we will be holding similar events in London (April), Paris and Barcelona (TBC) in the coming months!

Click on this link and insert your email to access our framework for marketplaces.
Thanks for coming/reading! We look forward to meeting you :)

**

At Samaipata, we are always looking for ways to improve. Do not hesitate to send us your thoughts. We strive to partner with early-stage founders and to support them in taking their business to the next level. Check out more ways in which we can help here or for all our other content here

And as always, if you’re a European digital business founder looking for Seed funding, please send us your deck here or subscribe to our Quarterly updates here.

Latest News

See also

More insights to better the world through technology

Mastering the art of Sales at early-stage startups

Mastering the art of Sales at early-stage startups

In the competitive landscape of entrepreneurship, understanding the nuances of enterprise sales is crucial for the survival and growth of early-stage startups. Paulo Rodriguez, Head of International at Vanta, brings a background including pivotal roles as a B2B Sales Director at Dropbox and an Enterprise Sales Engineer at Google. His extensive experience bridges the gap between technical expertise and strategic sales execution.
Read more
Scaling up: Insights from a Product Expert, with Laura Rueda

Scaling up: Insights from a Product Expert, with Laura Rueda

Laura Rueda, Principal PM Manager at Microsoft and a valued Operating Partner at Samaipata, has shaped product strategies at Typeform, Guidewire Software, Solera Global, and Datacite. In Madrid, she stands as a North Star for startups, guiding them through the complexities of product-led growth.
Read more
Think more critically about the role of AI in your startup, with Julien Simon

Think more critically about the role of AI in your startup, with Julien Simon

Julien Simon, the Chief Evangelist at Hugging Face and a valued Operating Partner at Samaipata, doesn't hold back as he delves into the common pitfalls and strategic imperatives of implementing AI within businesses. With a wealth of experience in AI and a keen eye for the practical applications of machine learning, Julien is here to share his insights and challenge preconceived notions in the tech industry.
Read more
The Hive Summit 2023

The Hive Summit 2023

The Hive is Samaipata's platform that aims to help achieve the success of our founders and seeks to foster a collaborative ecosystem and growth within our community. The Hive Summit 2023 was the first annual gathering for the Samaipata community and took place in Mallorca.
Read more

Unlocking business expansion with this strategic framework

There comes a time within your business where you realise that your team needs additional skill set and expansion. Typically, product-market fit has been established and the opportunity to grow revenue and profit is there.
Read more

Scaling your customer service team: in-house or outsource?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros.
Read more
arrow icon
arrow icon