We have been backing founders building technology companies across Europe since 2016, not only with capital, but with hands-on operational support through our Founder Success platform, a decade-long effort to build the VC platform we would have valued as entrepreneurs.

We are very happy to share that Samaipata is backing VIVLA again, this time in their €8M equity round, alongside a great group of investors. Our first investment in VIVLA dates back to 2022, and as the company has grown and evolved significantly our conviction in the opportunity and team has only deepened.

There was a time when the distinction between software and services was clean-cut. A software company built tools and a service company delivered outcomes. The former lived on gross margins and the latter scaled with headcount. And venture capital, predictably, sided with software in its search of power law driven outcomes.

For decades, serving SMBs has been a graveyard for startups - too expensive to acquire, too costly to serve, too prone to churn. Despite the sheer number of small and medium-sized businesses (over 23 million in Europe alone), SaaS companies have historically struggled to make the economics work.

Pricing as a moat is quite the oxymoron since pricing structures are anything but proprietary. However, we argue that pricing is a wedge that AI-native challengers might collectively use to gain a headstart vs. incumbents in the B2B software landscape.

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