So, you’ve raised some money, that’s great! But now what? I know just what you’re thinking. I don’t just want to be another seed announcement. With the acceleration of seed funding over the last few years, you don’t believe raising seed is news. Well, I’m here to tell you you’re wrong.
Welcome to the next instalment of our B2B series! In case you missed it, Part I on building out your top-of-the-funnel is linked here. We wrote this article in collaboration with our Operating Partners at Samaipata. It strives to be useful and actionable to early stage startup-founders, covering all the typical challenges. For our other articles, please find them here!
At Samaipata we have spent a fair amount of time in recent months looking at capital-intensive tech businesses within our investment thesis across different sectors, B2B and B2C (quick refresher: we are a pre-series A fund investing in digital platforms with network effects at scale across Europe).
Calling out to all early-stage B2B founders — Your product seems to have a strong market fit and your founder-led sales efforts have delivered some early successes through personal connections and fellow startups. But what does it really take to scale up your sales funnel?
What does Gitlab, Airbnb and Stitch Fix have in common? Not a lot at first sight! Very different business models, spamming different industries… Yet, those 3 companies have understood very early on how data can be leveraged as a key source of competitive advantage: in each of their internal cultures, data is not considered as a service, but rather as a product.
Who are the first key people to hire when building a digital business? Not an easy question to answer, right? Your first tech commando and your first engineers are very important characters on your journey and should be chosen carefully.
For our final Cheat Sheet, we’re covering key metrics for B2B SaaS platforms. That’s right — FINALLY! In case you missed it we also have Cheat Sheet #1 for Marketplaces and Cheat Sheet #2 for Consumer platforms.
Over the last months I have had the immense pleasure to learn from and work with Kintxo Cortés, current General Manager at Shopify Spain and luckily, one of Samaipata’s operating partners in The Hive (our network of advisors working with our portfolio on a weekly basis).